Today Paul and G.A. continue with the discussion on Addressing Concerns, focusing on drawing out additional concerns and addressing the primary concerns. G.A. goes through his five secrets of addressing concerns, which are:
- There will always be concerns
- We know the concerns are before the buyer does.
- The more people talk about concerns the less anxiety they will have about them.
- The person asking the questions is in control.
- You can’t overcome every concern.