Payday Podcast: The Credibility Statement (16 minutes)

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The credibility statement of the most important aspects of a sales conversation. Use this short, quick statement it to allay the prospects fears and position yourself as an expert. Here are the four parts of the credibility statement: 1. Your company and you, 2. Your typical buyer, 3. Success story, 4. Transition into discovery in the form of a question. Post your own credibility statements at silverbulletselling.com.