Pre-Call Planning Means Research

For some of us, pre-call planning means research.  We may have to research articles, review websites, or simply get on the phone and start doing detective networking.  Different Sales Professionals do it in different ways, including: Reading various company communications like annual reports, 10-K reports, letters to shareholders, and press releases Searching the internet for…

The Silver Bullet Discover Summary Process

After you’ve asked your discovery questions and have uncovered a lot of information, you want to do something that will create some positive buying momentum before offering your tailored solution.  And I have just the right thing.  It’s called the Discovery Summary. The Discovery Summary is all that; it really is.  Our research shows that…