Practical sales tips delivered every two weeks. Each episode runs about 15 minutes.

Payday Podcast: The Credibility Statement (16 minutes)

The credibility statement of the most important aspects of a sales conversation. Use this short, quick statement it to allay the prospects fears and position yourself as an expert. Here are the four parts of the credibility statement: 1. Your company and you, 2. Your typical buyer, 3. Success story, 4. Transition into discovery in…